Decide from values, not reactions.
You make big calls under pressure — career, hires, hard conversations. 15 minutes maps the values steady enough to decide from when it counts.
Built on 10+ years of self-leadership research
100,000+
Leaders
Have taken Values Tree
50+
Countries
Active worldwide
350+
Organizations
Startups to enterprises
2009
Founded
15+ years of research
When you clarify what you value, everything else falls into place.
Two decades of research show the same thing: people who can name the values driving them report higher motivation, stronger collaboration, and lasting well-being.(Posner & Schmidt, 2008 — followed by 15+ years of independent replication)
Roots
Well-being
The values you need in order to feel good and function well. Your foundation — what keeps you steady when everything else moves.
Trunk
Self-expression
The values that let you show up as yourself — at work, with people you love, in the everyday. What it means to live in alignment.
Crown
Contribution
The values that orient you beyond yourself — to your team, your community, your impact. Why your work matters past today.
The Values Tree makes them visible. One tree. 15 minutes. Yours to keep.
Three steps. One tree. Years of better decisions.
A structured self-test surfaces the values actually driving you. From then on, every hard call has a compass to check against.
Step 01
Map your values.
15 minutes, one sitting. Coffee-break short. No facilitator, no homework. Walk away with a tree that shows what actually drives you.
Step 02
Keep your tree.
Three layers — well-being, self-expression, contribution. Private by default. Yours alone. Re-test in 10 minutes when life shifts.
Step 03
Decide from it.
Career move. Hire. Hard conversation. Open your tree, check before you react. The compass that doesn't change with your mood.
Built on Posner & Schmidt (2008) and 15+ years of independent replication. Works on phone, laptop, anywhere.
From one person to a whole organisation.
Self-paced for individuals. Custom-deployed for HR teams.
ValuesTree
299 SEKone-time
For one self-led individual. Map your values, keep your tree, decide from it for years.
- The 15-minute guided exercise
- Your full values tree — roots, trunk, and crown
- PDF export + private share link
- Redo it as your values shift
- One payment. Yours forever.
Organisation
Let's talk
Looking to deploy ValuesTree across your whole organisation? Get in touch — we'll tailor a rollout to your team, size, and timeline.
- Org-wide rollout, run by us with you
- Live sessions for up to 2,000 participants
- Cross-team values insights + reporting
- SSO / SAML + custom branding
- Dedicated implementation + priority support
The kind of numbers your CFO signs off on.
Measured across 12,000+ teams running ValuesTree weekly.
31%
Lower team churn
at 12 months
4.2 hrs
Saved per manager
every week
87%
Came back for session 2
across all teams
12 min
Average session
no prep, no facilitator
“I ran a values session with my team on Tuesday. No prep, took 25 minutes. My team opened up in a way they haven’t in months.”
Linnea Bergström
Team Lead, Storytel
Telia Company
+8,000
employees participated in the program
21,000+ employees — 142 trained internal facilitators running sessions independently
Storytel
4.55/5
commitment on shared leadership principles
Global leadership programs across 20+ markets — 100% virtual
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Nordic Morning Group
3.66→3.98
self-leadership empowerment index
Guiding principles alive across the entire organization
Your next big decision deserves more than autopilot.
15 minutes. One tree. A decade of clarity to decide from.
Used by 100,000+ leaders in 50+ countries
Self-leadership, treated as a practice — not a personality test.
SelfLeaders started in 2009 at the Stockholm School of Economics — two ex-McKinsey consultants and a behaviourist who agreed the university wasn't teaching the most important skill: how to lead yourself. Fifteen years on, the work has spread to KTH, Harvard, and teams in 50+ countries. ValuesTree is what happens when that research moves from classrooms into your daily practice.
Our mission
Most leadership content is performance. Read this. Listen to that. Attend a module. We think leadership is a practice — small, daily, structured, measurable. Grounded in motivational psychology, behavioural science, and fifteen years inside organisations. Same evidence base. Now in your pocket.
Every paid licence funds one student or NGO worker who couldn't otherwise afford it, and one tree planted in East Africa with Earthbanc. Not a marketing line — a line item in our books.
The numbers
- Leaders trained
- 100K+
- Countries
- 50+
- Years of research
- 15+
- Student · NGO · planet
- 1:1:1
For those committed to reshaping the future of work.
Självledarskapspodden — a Swedish podcast on well-being, leadership and building sustainable workplaces. Hosted by Malin Rapp and Teresa Acuña Lopez. In partnership with Self Leaders.
In Swedish · New episodes weekly
I felt incredibly motivated about my self-leadership when I finished listening. You highlight why self-leadership matters, give practical examples, refer to research and stay personal. The chemistry between you is engaging.
The mix of facts, research, personal experiences and real examples from missions made it dynamic, interesting and fun to listen to. You can tell you know each other and respect each other — great presence, great chemistry.
A podcast that's concrete, research-based and fun to listen to. I've read plenty about self-leadership and this still gave me new perspectives. Entertaining and instructive. Already looking forward to the next episode.